Product RED

Product RED is and initiative to raise money for the Global Fund to Fight AIDS started by Bono. The idea is that it's a brand which is licensed to partner companies, and when the partner companies make a sale, a percentage of the profits will go to the Global Fund. Whether this is marketing gimmickry or a truly believable campaign remains to be seen, but brands such as Converse, Armani, Gap, Amex, and Motorola are all contributing with a red iPod from Apple and Oprah on the way. The basic idea is that we as first-world consumers will purchase with conscience, and in doing so, possibly contribute over 100 million dollars in available funds for fighting AIDS. Product RED